Rupay Credit Cards Launched – 3 Things You Need to Know

Rupay has been giving a lot of false promises lately on launching its new credit card. It was supposed to get launched by 2016 year end and then delayed by few months and again delayed and now finally its up in the shelves. Here are few things that you need to know about the newly launched Rupay credit cards.

Rupay Credit Card Launch

Some banks have published their Rupay credit cards on their websites, however it doesn’t seem to be officially launched yet by Rupay/NPCI. When i asked, here’s what Ruapy said on Twitter. Maybe when the actual press release goes live, they might want all banks pages to be live as well.

Rupay on Twitter

#1 Union Bank Launches the first Rupay credit card

Union Bank is the first ever bank to launch Rupay Credit cards to the masses (as they say). Looks like they have 2 variants for now and the Features are very simple and of course not really transparent in most aspects.

The major benefit: International airport lounge access across 300+ cities across the globe.

Now i’m not sure how they actually go with this. They might use Diners machines to authenticate you as Diners-Rupay is in reciprocal partnership for international usage. However, i’ve never heard even a single reader here who had successfully utilized international Lounge benefit on HDFC Rupay Debit Card. Do let me know if you have?!

The other nice benefit you can see is, the top 25 spenders in a month will be given travel vouchers worth 10k each. Nice touch, but it always feels like a lot*ery system as this is not a guaranteed one. I hate such promos, recently ICICI ferrari cards   were playing with the same “top spender” game and no one knows who really wins. Wish the bank comes up with a number, be it 5L or 10L, so customers can be sure of what they will get.

#2 There are 2 Major Variants of Rupay Credit Cards

There seems to be two popular variants with Rupay, namely,

  • Platinum (Premium – Like Visa Signature)
  • Select (Super Premium – Like Visa Infinite)

As the name says, Select variant is the top end that seems to come with 4 International Lounge access per year and also 2 domestic lounge access per quarter.

As top official said, irrespective of what bank issues a Rupay Credit Card, the major benefits remain same across the banks based on the variant. This is pretty interesting, its more like Visa controlling the entire benefits of Platinum/Signature/Infinite issued by any bank.

It means, Rupay has the full control to change its features at will anytime. However, i noticed that the reward points program linked to these Rupay credit cards are different. Maybe features like lounge access/insurance coverage are controled by Rupay/NPCI

#3 Rupay favours Public Sectors Banks

It looks like only Public Sector banks have tied up with Rupay for now to issue credit cards. Sadly public sector banks are not something we card connoisseurs would like to deal with. SBI/HDFC may tie up with them sooner or later and then it maybe a game changer. I already see that HDFC Rupay Credit Card wire-frame design, so i hope it’ll be live soon. Here are some cards, the Andhra/IDBI cards looks good.

Whatsoever, finally we have the new entrant in Credit Card game. So good news is competition is again heating up and now we can expect MasterCard/Visa to come up with Jaw dropping offers to retain its place in Indian Market. Oh yes, this should be over and above the features given by Banks

Regarding the acceptance, you can expect 80% offline and online acceptance will increase gradually over a period of time. Might take couple of months to an Year to hit 50% online acceptance as payment gateway integration’s takes some time, lets see. While Rupay Credit cards might not shake the premium segment users much (at least for now) it will enable Public Sector banking customers to opt for Rupay Credit card which has better features than the bank’s proprietary cards.

Aftermath of Rupay Credit Card Launch:

If Rupay deals with Credit cards the same way they do with Debit cards, then this means a LOT of Indians, almost everyone will be holding a credit card in near future, thus shooting the numbers crazy. This is what they did with debit cards as they now have 375 Million Rupay Cards live with 43% market share in the Indian card networks as of June 2017.

Most of this came from Jan Dhan Yojana accounts, ofocurse of low profiles but the numbers and the growth % are staggering. If Rupay upgrades their standards/systems bit more, no wonder that Rupay will rule Indian market like never before.

Tip: Its good to hold one Rupay Select credit card as it might serve as backup for lounge access or to avail some timely offers. Hence don’t ignore

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